If you want to be hip, you'd better start drinking "PBR" or Pabst beer, or so says The New York Times in an article entitled The Marketing of No Marketing.
It's actually a good read on the philosophy of marketing or how or how not to gain market share.
The best bit -
"But any trend with even the slightest commercial implications in the American marketplace immediately becomes subject to two iron laws. The first is that it will attract a swarm of consultants, marketers and journalists, trying to deduce the trend's origins. Second, efforts will be made to amplify and prolong the trend, profitably."
Monday, June 23, 2003
Saturday, June 21, 2003
The barbeque was fun, but I hate when the host does not cook the meats thoroughly and it's all rare. Don't they know that some of us want our fish totally cooked.
Do other people have friends like this, who in the middle of a conversation find a way to say, "By the way, I'm a direct descendant of Oliver Cromwell". Isn't that special?
My friends do know their wine though. I had a great wine called "Santino Satyricon". Besides being a great wine, the label has a great story.
The original wine label had a nekkid woman on it, but apparently our federal government regulates what goes on wine labels. Like doesn't the government have anything better to do than to regulate what goes on wine labels?
Anyway, the Santino winery had to put a white dress on the woman courtesy of our federal government. And no, this isn't a John Ashcroft, let's put dresses on the nekkid justices statues. The government wine label regulations predate Ashcroft.
Do other people have friends like this, who in the middle of a conversation find a way to say, "By the way, I'm a direct descendant of Oliver Cromwell". Isn't that special?
My friends do know their wine though. I had a great wine called "Santino Satyricon". Besides being a great wine, the label has a great story.
The original wine label had a nekkid woman on it, but apparently our federal government regulates what goes on wine labels. Like doesn't the government have anything better to do than to regulate what goes on wine labels?
Anyway, the Santino winery had to put a white dress on the woman courtesy of our federal government. And no, this isn't a John Ashcroft, let's put dresses on the nekkid justices statues. The government wine label regulations predate Ashcroft.
Friday, June 20, 2003
Check out Bloombury's five-year financial summary. Now that's a graph any CFO would love.
Thank you Harry Potter!
Thank you Harry Potter!
Bad and Good Business Decisions
I watched last Sunday's 60 Minutes interview with JK Rowling. She said four or five publishers turned Harry Potter down, as well as a few others before Bloomsbury picked it up.
Guess those publishing house which turned Harry Potter down are totally kicking themselves today.
I found this on the Yahoo UK & Ireland site.
""On the basis of sales of 'Harry Potter and The Order of the Phoenix' to the UK and international booktrade for the launch at one minute past midnight tonight, the board of Bloomsbury now expects that its pre-tax, pre-goodwill profit for the year ended 31 December 2003 will be not less than 15 million pounds," the publisher said. "
I watched last Sunday's 60 Minutes interview with JK Rowling. She said four or five publishers turned Harry Potter down, as well as a few others before Bloomsbury picked it up.
Guess those publishing house which turned Harry Potter down are totally kicking themselves today.
I found this on the Yahoo UK & Ireland site.
""On the basis of sales of 'Harry Potter and The Order of the Phoenix' to the UK and international booktrade for the launch at one minute past midnight tonight, the board of Bloomsbury now expects that its pre-tax, pre-goodwill profit for the year ended 31 December 2003 will be not less than 15 million pounds," the publisher said. "
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