A new word I discovered from First Matter, under Lexicon. Their reading list is also very interesting.

Devox
We’ve created a word to capture the spirit of both the deviant and deviance -- devox -- which we’ll use to describe the voice of deviant ideas, products and even individuals as it moves down the path of acceptance. As the devox evolves it gains in marketability and therefore in commercial value. At each point of its journey from the outer Fringe of society to what we call the heart of Social Convention the devox becomes exponentially more commercially viable. Its market increases in both absolute numbers and breadth, building and building until it gains maximum attention and acceptance. And then, just as predictably as it arrived, the devox recedes from the collective consciousness beginning, an even more interesting journey to either functional cultural immortality or oblivion.