From the LA Times, a fun article on Trader Joe's; In the aisles of Trader Joe's, a culture all its own.

I love Trader Joe's. I've been shopping at this store for years! I remember telling my friend in Portland, Oregon about Trader Joe's years ago, and her husband didn't want her to shop there because it was "low-rent".

Now Trader Joe's is so trendy. What a laugh!